Thinking BIG Strategically- “A Goal is a Dream with a Deadline”

By Rick Gould, CPA, JD

You Must:

1.      Create the possibilities

2.      Write-it down

3.      Imagine the goals and work backwards

4.      Outline the steps you need to take

5.      Create a timeline

6.      Regularly review your goals, timeline and programs made toward the goal.

For example, if your goal is to sell your PR agency in five years work backwards to what you need to do each year, each quarter, each month from now until five years out.  Creating an infrastructure, building a quality book of business, creating a fee structure that is profitable, hiring great people and monitoring the growth of your top and bottom line.