Two
weeks ago I was a keynote speaker at the Worldcom North America Conference in
Vancouver, British Colombia, Canada. The
topic I spoke about was “The Art & Science of Attaining a 25%+ Bottom Line.”
The
setting was inspirational - the hotel, the conference meeting room, the stage,
the big screen and the sound system. The
member firms were sharp and challenging, but cordial, and overall totally
receptive to my topic which centered around the theme of “The Climb”…. that
starting, building and running a PR firm is like an ascent of Mount
Everest. But, if done right, if the
process I outlined at the conference is committed to and followed, then the
reward will indeed be waiting at the summit and on the other side. I want to thank the Worldcom member firms for
supporting this vision of attainable profitability and for inviting me to
present my message. The time I spent speaking
with and getting to know the members encourages me to continue my quest in inspiring
firms to maximize profitability through disciplined benchmarking and build
value to their firm.
Vancouver
is magnificent! My next trip there will
be to spend a week on vacation.
Thank
you, Worldcom!
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